Engagement opportunities

How would you like to engage the padel community?

Pure Padel Advertising and Sponsorships
Pure Padel Activations
Pure Padel Events

Pure Padel Advertising and Sponsorships

At Pure Padel, we offer premium advertising and sponsorship opportunities on our state‑of‑the‑art partner padel courts. Our locations, strategically situated in high‑traffic, up‑market neighbourhoods across the country, provide access to highly engaged audiences. With padel recognised as South Africa’s fastest growing sport, your brand will be seen alongside a dynamic, affluent demographic – the very same consumers who, according to BrandMapp research, include top‑end earners and decision‑makers.

Key benefits

  • High‑visibility exposure: Position your brand on our custom designed Padel Boards , digital screens and custom court wraps seen by thousands of active padel players.

  • Targeted reach: Leverage our audience insights – predominantly upper middle‑class consumers who play regularly and enjoy a lifestyle of quality and sophistication.

  • Dynamic content: Partner on exclusive branded content and interactive advertisements that integrate seamlessly with the live sporting environment.

  • Sustainable impact: Connect with an audience that values health, community and active living, aligning your brand with South Africa’s premium lifestyle.

Pure Padel Activations

Pure Padel Activations are designed to transform every court into an interactive brand experience. Our activations go beyond traditional advertising, allowing your brand to engage directly with consumers in a fun and memorable way.

What we offer

  • Customisation: Our Pure Padel team consists of players and enthusiast themselves, who understand padel culture. We are thus uniquely positioned to tailor-make deep-level brand activations around the sport and our partner court environments. To elevate your brand amongst high quality consumers in just the right way.

  • On-court brand integration: From branded equipment and court lighting to interactive digital experiences and touchpoints, we help your brand become an integral part of the padel journey.

  • Sampling and demo zones: Engage consumers with live product demos, tastings, or digital interactions at designated activation zones. This is your chance to connect with players in a relaxed, yet high‑energy setting.

  • Customised engagements: Whether it’s launching a new product, celebrating a milestone, entertaining your staff or simply enhancing the game day experience, we tailor activations to meet your brand’s objectives.

  • Data-driven insights: Benefit from our consumer insights and real‑time engagement metrics to understand how your activation is resonating with South Africa’s most discerning padel enthusiasts.

Pure Padel Events

Pure Padel Events are more than just sporting competitions. They’re a celebration of community, health and a modern lifestyle. Our events bring together players, celebrities and influencers, creating a platform where brands can showcase their products and services to an influential audience.

Event highlights

  • High‑profile tournaments: Sponsor or co-host local leagues and tournaments that draw in many participants and spectators, providing unmatched brand exposure.

  • Exclusive clinics and showcases: Participate in padel clinics and demonstration events led by players and coaches, offering your brand a chance to connect with the next generation of talent.

  • Celebrity appearances: Align your brand with well‑known sports personalities and influencers, enhancing your credibility and appeal.

  • Community engagement: Our events foster networking and community building, ensuring that your sponsorship creates lasting impressions among passionate sports enthusiasts.

  • Digital integration: Enhance your event presence with social media live-streaming, activations and interactive digital platforms that amplify your reach beyond the court.